Adolfo Ambriz
Silversmith • Craftsman • Fredericksburg, TX • Since 1985
Born and raised in Piedras Negras, Adolfo has worked since he was a boy. At fourteen he came to San Antonio, Texas, where an early job with Mr. Gardea, the businessman behind the Mexican pavilions at the world’s fairs, opened the door to silversmithing. Adolfo didn’t learn from just one teacher. Half a dozen artisans each passed down a piece of their knowledge. Like any true craftsman, he has never stopped learning, always honing his technique and seeking the next thing to master. At first he didn’t think the work was for him, until one small show changed everything. He was hooked, never looked back, and raised his family on this work.
Adolfo gave silversmithing a Western soul all his own, and people recognize it. Traveling the country to fairs and rodeos, from Seattle to Georgia and from north of Duluth down to the Rio Grande, the Ambriz family hears it again and again: “Your work looks familiar.” Then it clicks: “You’re them!”
Adolfo loves America with his whole heart and takes pride in the life he’s built here through hard work. Every Ambriz piece tells a love story, whether it’s the generation of Texan you are, the first brand on your family’s land, the birth of a child or grandchild, or the first dog you brought home. Whatever your story, past, present or future, the Ambriz family crafts something to bring you joy and keep who you love close.
Veronica Herrera Ambriz
Co-Owner • Designer • Engraver
Veronica joined the craft world in 1992, seven years after Adolfo began his silversmithing journey. In 1998, the two of them built Ambriz Jewelry together. Today she's the heart of the business-designing pieces, working at the bench, and keeping the dynamics and artistry of our company moving forward.
Adolfo Ambriz III
Craftsman•Next Generation•Since 2006
He’s the detail man of the family. When a ranch brand is full of intersecting lines and complicated shapes, Adolfo III can see through the noise and work it out cleanly. His stamping is so precise that people often think a machine did it, but every letter is stamped by hand.
Off the road, it’s all about family. He’s raised his older children into adults building lives of their own, and two boys are still at home, so long stretches between shows mean making breakfast, school pickups, and cheering at every school activity. Now his kids are bringing in a new generation. Adolfo III is a proud grandfather of four, with a fifth on the way, including Adolfo V. Yes, there’s officially a Cinco in the family.